Singapore Cosmetic Industry Monitor Report


Industry Overview

Singapore's cosmetic products market is gradually expanding.   It attracts many great international make-up brands stand by to fight this“Beauty War”. Such as the internationally renowned brand M.A.C.,South Korea's top beauty brand Sulwhasoo,or a large-scale retail brand like Sephora, open-frame chain drugstores Watsons, Guardian, etc..One after another opened a flagship store in the mall.Although the overall economic environment in Singapore has slowed down, the beauty products market has shown a steady growth against the trend. Euromonitor International, an international marketing company, clearly pointed out in their survey that Singapore’s cosmetics and skin care products market reached S$1.57 billion (approximately US$1.16 billion) in 2016, and the predicted compound growth rate for the next five years will reach 5%.

This report include Bobbi-Brown、Innisfree、L'Oréal Paris、Chanel and other world-renowned beauty brands (total of 88).View these brand’s performance in word of mouth. Monitoring time range is the fourth week of March. Let’s find out what kind of results will be achieved!


1. Top10 Brand Volume Ranking


The Korean brand Mamonde (夢妝) was the highest volume brand in this week. It led all brands with 826 volumes, followed by Urban decay(475) the brand under L'Oréal Group, and the third was Benefit(313).In addition Kiehl’s(190) and Anna Sui(169) also had some performance.



2. Top10 Brand Volume Day Trend


We could find that Mamonde and Urban Decay ushered in peak volume on the 26th and 27th espectively, mainly due to successful awards activities for marketing on the “Nylon Singapore” facebook page. Kiehl’s and Benefit also had good performance in these time period. Then Anna Sui led on the 29th and 30th.



3. TOP10 Channel Volume Ranking


In terms of channels, the top three were Nylon Singapore (a magazine media since 1999 and mainly reported on popular culture, fashion, beauty, etc., with exposures in Japan, South Korea, Mexico and even Indonesia、Thailand), TODAY (One of the local mainstream newspaper media), ezbuySingapore (Singapore's large-scale shopping platform, can directly purchase from China, the United States, the local, South Korea or Taiwan). Lazada was the fourth this week. This one of the largest e-commerce platform, has also achieved a high volume by live stream draws, which is worth noting.



4. TOP10 Hot Topics


The top five topics for this month's hot topics were all branded gift marketing activities (deserve to be ment, fourth place was live broadcast on the Lazada platform).Consumers and facebook fans showed great interest in these sweeptakes.



6. Characteristic Group Radar Chart


The characteristics of the group distributed, showing that the product features and their words leading a lot volume, both positive and negative evaluation had some volume. And price performed little larger than service and marketing.